A surge in supplier demand has forced upcoming FESPA Digital 2014, 20-23 May in Munich, to pump up their floor-plan by 4000 square metres, making for their largest ever digital print show. With another five months still to go, the numbers blow-out has forced the show to spill out into a second hall, pushing its total exhibition space to a whopping 37,000 square metres.
A firm show of renewed confidence in the industry, the exhibition builds on the momentum of last year's successful London show and is already up 10% on the sell-out Hamburg FESPA Digital in 2011. According to Neil Felton, FESPA CEO, the return to Munich has helped attract a great deal of interest from suppliers and that the take-up has well exceeded their expectations.
"FESPA Digital 2014 is our biggest digital event yet and the largest event being delivered in the market in the next four months. This landmark underlies the positive trend towards suppliers taking larger stands to showcase an even wider range of product innovations to FESPA visitors," said Felton.
Felton insists that as well as being the largest digital event to date, it will also offer the most innovative mix of technology, live demonstrations and feature content.
"The event will also act as the launchpad for new kit as well as attracting a broad range of visitors from traditional print shop printer to creatives, brands and agencies."
Spearheading all aspects of the landmark event is newly appointed divisional director, Roz McGuinness. McGuinness has been brought on board handle all manner of vital ingredients for a successful show, designing the education feature programme, FESPA Fabric for garment printers and European Sign Expo for signmakers and buyers.
According to McGuinness, "My role at FESPA does not stop at delivering a strong line-up of exhibitors. It is imperative that we engage, inform and inspire our audience... to ensure we provide them with great insight and knowledge, as well as networking opportunities to help guide them forward into the future of digital print."