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Day one on the EFI stand saw a record number of Aussie printers booked in for demos, according to Daniel Aloi, senior regional sales manager.

Focused on whole ecosystem: Daniel Aloi (left)

He said, "It has been the biggest Fespa ever for EFI, as far as the Australian and New Zealand market goes. Printers are here and they are looking to invest."

According to Aloi, the strength of EFI is in the scope of its solutions. "We are focused on the whole eco-system. We are not looking to sell a box. We work right from the Web2Ptint digital storefront, through the MIS through printing and finishing," he said.

At the show EFI launched the Pro 30 F flatbed printer, which builds on its first flatbed, the 24F; comes with dual CMYK printheads; and can print materials up to 10cm thick. Aloi said, "We wanted to be able to print onto wood, metal, stone, and glass, to give our customers a great proposition to take to market."

The company was also highlighting its 32r series, which will be at PrintEx in August. This can print 207sqm an hour, with its Ricoh fifth generation printheads operating at 635dpi in seven-picolitre droplets. Its LED system is low power, and according to Aloi, enables printing onto heat sensitive substrates.

Aloi said EFI is also developing its IQ cloud based services, and its Market Direct cross media and ecommerce platform.

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