Final countdown to PODi forum

Time is running out to register for next week’s PODi forum in Sydney.

The two-day conference, held on September 15-16 in Sydney, will feature a mix of international and local speakers presenting the “best of the best” of innovative personalised print.

“We have more case studies to showcase than any other time, and more local case studies than ever,” said Garry Knespal, (pictured) the executive officer of the Graphic Arts Services Association of Australia.

Consultant David Gradwell has worked with PODi Aust NZ to source and write-up a series of regional case studies showing how targeted digital print can significantly increase client response rates and give better margins.

Many of the sessions are aimed at helping printers to expand their service offering, but there is plenty of content for marketers who may sit on the other side of the table, says Knespal. “I would encourage anyone who uses print as a medium to attend,” he said.

“Without a doubt we encourage marketers to be there, particularly those that are still looking at the effectiveness of print. We know that there’s a push towards online marketing, but if they put all their effort into online they’re certainly missing a lot of what relevant print marketing can achieve,” he said.

“It’s not about the technology or the machines – it’s about what the machines can do for communicators,” Knespal added.

The digital print market has matured since the last Appforum, he said. There are more service providers and the practices and techniques have advanced, as demonstrated by the local case studies.

Vectis Managing Director Grant Stewart will present several brand new transpromo case studies on behalf of Australia Post, showing just how effective relevant digital print can be in cutting through the marketing noise.

One of the highlight speakers is Joanne McDowell, the Chief Technology Officer for Online Print Solutions. Her presentation will focus on new market opportunities in retail and cross media marketing, how printers can partner with their clients.

To register for PODi click here.