Research findings on Australian consumer advertising preferences will be released at a special event held this Friday morning at the Sydney Graphic Arts Club, and in Melbourne on 4 December.
The study was commissioned by Australia Post and conducted by an independent research company, Quality Online Research (QOR). Initially, nine focus groups were conducted with a wide cross-section of Australians to help uncover prevailing attitudes to advertising and communication channels.
A survey was then used to canvass advertising preferences and gauge information channel usefulness, based on a sample of 9,641 Australians nationally.
The research asked the questions:
- What do Australians think of advertising?
- What do consumers consider the most effective advertising channels for your marketing messages?
- If people are evaluating options, making a final purchase decision or getting rewards or information from a product or service provider, which channels do they consider to be most useful to them?
- The findings will be presented during the 90 minute events which will feature Vera Skocic, Head of Marketing, Communications Management Services, Australia Post and Paul Fanthorpe, Head of Insights, Australia Post.
Admission is free, but pre-registration is required.
The Sydney event will be held at the Graphic Arts Club, 182 Coward Street, Mascot from 10am-11.30am on Friday 29 November. To register for the Sydney event please call Peter Hawkins at Printing Industries on 8789 7382 or mobile 0425 333 485, or click here
The Melbourne event on Wednesday 4 December will be held at Printing Industries' Victoria Office, Unit 3, 5-7 Compark Circuit, Mulgrave from 11am- 12.30pm. Bookings to Virginia Honeybone 03 8541 7333, or click here