First look at power of personalised printing

“Variable Data Printing 2005: Finally, the Data Is In!” provides an insight into who is both producing and purchasing variable data printing, also covering what volumes it is being used and the different technologies that are performing the jobs. Printers, trade shops and designers all took part in the study, which also addresses some of the perceived benefits and barriers to using VDP.

TrendWatch Graphic Arts specialise in the assessment of trends and developments in the graphic communications markets, and aimed with the report to offer the first truly comprehensive look at what is going on in the VDP marketplace.

“For manufacturers, printers and creatives alike, the data in this report is absolutely critical,” says TrendWatch analyst Heidi Tolliver-Nigro. “It gives us the first realistic picture of the actual dynamics of the marketplace and the information needed to maximize opportunities for growth.”

Those interested in purchasing a copy of “Variable Data Printing 2005” can visit the TrendWatch Graphic Arts eStore where it can be downloaded in PDF format, or email info@trendwatchgraphicarts.com for more information.