First NexPress to go into Canberra

Jeff Unger, managing director of Add-Colour Digital, says he hopes to have the machine installed by the middle of April, and claims his company has been considering a purchase of a NexPress for several years.

“I've been following the NexPress since before it was even released to the public,” says Unger. “I wanted it for my business from the first time that I looked at it, we just bided our time and now it's time to upgrade.”

“We spoke to every NexPress owner in the country and we haven't received a single negative response. The print quality puts it above all else and the reliability is outstanding.”

The business was originally conceived as an offset provider nearly 30 years ago, before Unger decided to make the transition to digital in 2003. Add-Colour Digital still has several offset presses on hand, but it claims that they will eventually be phased out, with digital accounting for 95 per cent of its current output.

“We've experienced an enormous increase in demand for digital,” says Unger. “More and more people are now aware they can get short runs at an economical price. To do 1,000 copies previously would have cost an arm and a leg simply to get the plates done, let alone print it.”

“The volumes have certainly come down, we don't get nearly as many quotes for runs as large as 5,000 any more. It has definitely become more of an on demand thing,” says Unger.

The Canberra commercial printer is about to be joined by Digitalpress in Sydney, a new venture from high-profile industry identity Theo Pettaras who is purchasing a NexPress as the foundation of his new digital print operation. A former director of the successful commercial printing company Pettaras Press, Theo has opened his new venture in Holt St, Surry Hills.