Printing Industries is enlisting the former national foresight manager for global brewing giant, Foster’s, to speak at its Planning and Innovating for the Future seminars in October and November.
Steve Tighe – who has not only worked for Foster’s, but also with Holden, Kraft, ClubsNSW and the Victorian State Library – will be giving a presentation outlining how print companies can work better with their clients during the seminars, to be held in Sydney and Melbourne.
According to Tighe (pictured), the changes occurring now and into the future have significant implications for the printing industry, while also presenting significant opportunities.
“It’s important that printing company managers understand consumer values and attitudes and how and why behaviours and needs are changing in order to work better with their clients,” he says. “My presentation will focus on this with particular attention to the rise of post materialistic values and attitudes, what it all means and the impact this is likely to have on Australian lifestyles over the next 10 years.”
The seminars, hosted by Printing Industries, will focus on the importance of printing companies being able to understanding the changing social attitudes, behaviours and needs of their client’s customers.
“Every company in our industry either provides direct services to consumers or services other businesses who service consumers,” says Bill Healey, Printing Industries CEO. “It’s therefore essential that printing companies understand what drives consumers in order to be able to work with their clients to communicate the right messages in the best way for them.
“This Media Super sponsored seminar has sourced one of Australia’s top speakers on the future and innovation who will explain in a simpler and entertaining way what the trends are and how printing companies can leverage this knowledge to create new business opportunities,” he says.
The Planning and Innovating for the Future seminar will be held in Sydney on 23 October and in Melbourne on 21 November 2012.
Sydney will hold a luncheon session beginning with drinks at noon and the presentation over lunch from 12.30 pm at Dooleys Lidcombe Catholic Club. Bookings are $80 per person and can be made by contacting Mark Tolentino, e-mail: mark@printnet.com.au
Melbourne will finalise its venue shortly and expressions of interest can be left with Mandy Palmer, e-mail: mandyp@printnet.com.au