Fuji Hunt and Pantone are marketing the first coating swatch

“Traditionally, coatings are selected by the pressroom floor manager, the production supervisor or another person in that capacity,” said Michael Tocci, senior marketing manager, Graphic Markets Group, Fuji Hunt Photographic Chemicals. “Now, the designer can preview four different Fuji Hunt coatings and their effects when applied over PANTONE Colors, giving them the freedom to specify which coating they prefer on their final printed pieces before the job even reaches the pressroom floor.”

Ken Rendell of DS Chemport, the Fuji Hunt company in the Australasian region, is finding out if the swatch will be made available here. We’ll get back to you on this.

The new swatch book is organized into four sections with a repeating palette of 36 PANTONE MATCHING SYSTEM Colours printed with and without the following four coatings:

Fuji Hunt Gloss Aqueous Coating—a very high gloss finish

Fuji Hunt Satin Aqueous Coating—a smooth, medium gloss finish that provides a sophisticated look and excellent image protection

Fuji Hunt Dull Aqueous Coating—less gloss than satin without going entirely matte

Fuji Hunt UV Coating—the ultimate in gloss and surface protection.

According to Doris Brown, vice president of marketing for Pantone the new PANTONE colours and Fuji Hunt coatings swatch book ensures that designers and printers can get a perfect match of both colour and coating every time.