Fuji Xerox gets innovative

Innovate returns to Sydney for another year.

The show is designed to educate Fuji Xerox customers and other print businesses on how to prepare and enable growth. This year's Innovate 08 features three key speakers: Peter Muir, Waleed Ashoo and Joe Rouhana who will speak on the following:

Track 1:  Direct marketing from A to Z
 -       "Getting the Most out of Digital" - trends, designs, workflow and the benefits of an outsourcing model by Peter Muir
-       "Step by Step Building of a DM Campaign" - from data collection to results utilising the correct tools and software in a multi touch campaign by Waleed Ashoo
-       "Case Studies" - example of specific successful campaigns, case studies & success measures by Peter Muir
 
Track 2: How and when - offset and digital compliment
 -       "Offset and Digital Compliment - when does it make sense" by Waleed Ashoo and Joe Rouhana
 -       "Workflow Automation" - how to make it work without radically changing (including mistakes and obstacles to avoid) by Joe Rouhana
-       "Taking cost out of the process" by Joe Rouhana
-       "Colour Management and Image Quality" by Joe Rouhana and Waleed Ashoo
 
Final group presentation: "It is all about profit"
 -       "Selling Content instead of the Printed Page" - 30-40% net margins instead of 3-8% plus value pricing vs. cost plus by Waleed Ashoo and Peter Muir
-       "How to reach and work with VITO (very important top office)" - selling to "C" level rather than buyer by  Waleed Ashoo
-       "Expand your Opportunities" - growth area such as speciality imaging, VI applications, photo books, and new avenues such as fulfillment by Joe Rouhana and Waleed Ashoo
-       "Web to Print" - automation and why automate by Joe Rouhana
-       "Creating Business Development Executives" - hiring, compensation, training and motivation by Waleed Ashoo.

Innovate 08 is held on 8 October, at the Fuji Xerox Epicenter, Australian Technology Park.