Fuji Xerox hosts exhibition of direct marketing innovation
ADMA Forum in Sydney 24-26 May
Fuji Xerox Australia and six of its Premier Partners will use this year's ADMA Forum to demonstrate innovative and practical examples of direct marketing campaigns using the latest in personalisation and multi-channel techniques to dramatically improve responses.
(Pictured right: Suzanne Myerson, marketing manager, communication & loyalty at Fuji Xerox Australia)
The Fuji Xerox Partner Pavilion (stand 400) will host six booths from which Security Mail; Digital Logic; i2Media; Jager; HPA; and Kwik Kopy will treat visitors to case studies and ideas demonstrating the power of personalised print strategies.
The three-day conference programme and exhibition, to be held at the Sydney Convention & Exhibition Centre, Darling Harbour from Wednesday 24th to Friday 26th of May, will centre on three daily themes:
Fuji Xerox Australia and six of its Premier Partners will use this year's ADMA Forum to demonstrate innovative and practical examples of direct marketing campaigns using the latest in personalisation and multi-channel techniques to dramatically improve responses.David Sable, vice chairman and COO of Wunderman Worldwide, will speak at the Fuji Xerox sponsored Keynote Session on Day 1. Sable will discuss the role and value of direct marketing in the communication mix. In his address 'Processes and People', Sable will explore whether new technologies have really changed the way people relate to each other, and how companies can compete successfully and improve margins in a very competitive environment.
Also speaking at the free exhibition seminar sessions that run concurrently with the main conference program will be representatives from Digital Logic, HPA and Security Mail.
“The ADMA Forum is an important platform to demonstrate the many benefits that digital print providers can bring to the marketing industry,” says Suzanne Myerson, marketing manager, communication & loyalty at Fuji Xerox Australia.
“Personalised data combined with flexible print runs and quicker turnaround times make an immense difference to communication campaigns. They become more targeted and increase response rates; ultimately making them more relevant and ultimately more profitable.”
Fuji Xerox's sponsorship of ADMA 2006 reasserts the company's leading role in the direct marketing arena and by promoting the expertise and services of its customers; it educates direct marketers on the flexible, value-added options available to them through digital printing.
For further details about the event, including special accommodation rates, speakers and the exhibition, please visit www.admaforum.com.au. Or phone 1800 445 944 and email: admaforum@adma.com.au.
About ADMA
ADMA is Australia's principal body for information-based marketing. Formed in 1966, ADMA has evolved to become the nation's pre-eminent marketing association representing over 500 member organisations. A national non-profit organisation based in Sydney, ADMA has State Branches in New South Wales, Queensland, South Australia, Victoria and Western Australia.