Fuji Xerox sets a course for success

Fuji Xerox Australia takes a walk on the creative side to offer printers unique cross-media and digital communication opportunities. Now it’s up to printers to get creative too.

Every printer knows there is no simple answer for a stable future in this business. Every business has to face challenges in a crowded media market.

That’s where creativity comes in. The clever printer understands that thinking outside the mundane, of exceeding client expectations and bringing a new perspective and scope to communications, offers a bridge to new business opportunities and builds a cadre of customers who have looked beyond boundaries in their own communication projects.

This is Fuji Xerox’s raison d’etre in bringing not just technology, or machines or systems, to the communications industry, but new thinking, new ideas and solutions to old problems.

These solutions start at the beginning, by providing opportunities for printers to step beyond the boundaries of that term, ‘printer’, and become marketing services providers, delivering much more than a printed product.

Fuji Xerox will use PrintEx11 to announce a strategic release for printers and marketing experts in personalised promotions, photogifting and online ecommerce storefronts. This range of cloud-based workflow solutions is ideal for print providers searching for unique services to take to customers who are themselves looking for a new way to do things.

Like a touchless workflow using the Fuji Xerox Freeflow Digital Workflow Collection. Imagine the freedom of mobile customers ordering personalised products on an iPad or iPhone, having the job automatically preflighted, then imposed using Freeflow Process Manager 9.0, automatically colour matched by Oris Press Matcher and delivered to the appropriate output device – without any intervention by an operator.
This strategy is complemented by the latest versions of Fuji Xerox’s state-of-the-art software solutions for variable data print (VDP).

Integrated cross-media, personalised web-to-print and marketing analytics can be performed by the latest suite of XMPie Solutions. These include PersonalEffect 5.0 for one-to-one variable data and cross-media communication, which now supports Adobe Creative Suite 5.0, and uStore 4.0, XMPie’s web-to-print and marketing portal solution, now with anonymous store visiting and search engine visibility for web portals. uProduce Marketing Console 1.8.1, XMPie’s campaign tracking, reporting and analytics dashboard, brings it all together for complete control of every aspect of every job.

These new resources for printers are designed to work in close cooperation with Fuji Xerox’s unparalleled range of digital presses for perfect print performance.

The centre of attraction
The recently released Color 800/1000 Press will be the centre of attraction for all digital printers at PrintEx11, with its combination of outstanding image quality and its ability to use clear dry ink on documents for dramatic effect.

Over 850 digital printers now use the 700 Digital Color Press in Australasia. At PrintEx11 it will demonstrate how it sets the benchmark for print quality and productivity for printers looking to grow their business.

The new Fuji Xerox Color 550/560 Printer offers printers an affordable print solution without compromising on image quality, media handling and professional finishing. It can also grow with the business by offering a series of upgrade opportunities.

Following its successful acquisition of Triangle in 2010, Fuji Xerox Australia is expanding into the wide-format solutions market. The global partnership of Fuji Xerox, Epson and Mutoh brings integrated end-to-end solutions and support, with advice on business development, integrated software, aqueous and eco-solvent technology, consumables and media expertise to the Australasian market.

Fuji Xerox will also run a “Quick Response (QR) Code” Promotion powered by XMPie. By scanning QR codes in press advertisements and at locations around PrintEx 2011 with a smartphone, “registered gamers” can earn points to win a prize. Gamers will be able to track their progress on the live leader board on the Fuji Xerox stand.