Fujifilm ride helps raise $4 million for cancer research

Fujifilm puts its foot to the pedal in its ongoing support for the fight against cancer with its sponsorship of the recent Sunsuper Ride to Conquer Cancer event.

Over 1000 cyclists raised over $4 million by riding 200km over two days with each participant contributing a minimum of $2500 for the Chris O’Brien Lifehouse cancer treatment and research facility. Fujifilm has sponsored the event for the past two years, with Fujifilm’s COO Dave Marshall himself riding for the cause last year.

Dave Marshall said, “I consider it an honour to contribute to cancer research by participating in the event. It is safe, well-organised and fun, while making you feel good about yourself and those around you.

"The charity is a great match for Fujifilm. We are particularly passionate about conquering cancer and have a vested interest in helping to fight this horrible disease."

As well as its contribution to cancer research, the ride also forms part of Fujifilm’s strong commitment to health, fitness and team building. Saturday 16 November will see a team of six flying the company banner in the Fujifilm sponsored Hamilton Island Triathlon and Whitehaven Beach Ocean Swim. Competitors will dive in for 750m swim across the idyllic Catseye Bay, followed by a 20km cycle and a 5km run to a beach-side finish.