FX veteran moves into NSW graphic arts

Threlfo (pictured right) will draw on her 17 years of experience at Fuji Xerox to lead her team in support of the graphic arts organisations and industry bodies in NSW.

Threlfo will start in her role at the beginning of April, and claims she will be working with a wide range of resources, workflow solutions and programs designed to help Fuji Xerox customers chase greater profits.

“It is the primary goal of the graphic arts business team to assist our customers grow their businesses through implementation and utilisation of the best digital printing technology,” says Threlfo.

Threlfo claims she is looking forward to playing a key role at Fuji Xerox as digital colour production makes further inroads into the graphic arts industry.

“As digital printing technologies continue to expand their capabilities and further enable production flexibility previously unavailable through traditional printing methods, I look forward to playing an active role in introducing these benefits to our customers,” says Threlfo.

Threlfo has worked in the role of national business manager over the past two years, managing a team that oversaw many of the company's production service accounts, with special emphasis on the corporate and business sectors. Prior to that, she spent two years as the Asia Pacific liaison manager in the Xerox Corporation's headquarters in Rochester, New York.

Threlfo's expertise in digital printing can be traced back to 1991, when as Fuji Xerox programs manager, she helped bring the first black-and-white digital production printer to the Australia market, the Xerox DocuTech.