Gentlemen make the switch from quarterly to bi-monthly

As of August, the News Magazine's publication - previously owned by FPC - will be making its way to the printers, newsagents and desks of fashion-savvy men around Australia on a more regular basis. According to Tony Kendal, ceo of News Magazines, the move to bi-monthly will increase GQ's presence and popularity.

"Engaging with our readership six, rather than four, times a year will enable GQ Australia to claim an even stronger presence in this coveted sector of the magazine market," he said.

Growth within the men's retail market is another contributor, according to Grant Pearce, editor of the fashion-based magazine. "With the Australian men's retail market experiencing major growth, it really is the right time for GQ to come-of-age. It's a natural evolution, given the current mood in the market," he said.

"Our advertisers are calling for more frequency as loudly as our readers. GQ has always been well supported by fashion, grooming, watch and alcohol brands. Now, with an expanded magazine portfolio we can offer enhanced value o our advertisers, whether they're keen to reach the male mass-market or focus on affluent, successful men."

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