GEON invests millions for Kingsland superstore

GEON set to open its new Kingsland superstore for downtown Auckland by 1 June after consolidating its Albany print center.

Providing a base for its recent multi-million dollar investment in print technology, the Kingsland site will feature New Zealand’s first HP Indigo 7500, which offers professional marketers the ability to deliver targeted campaigns.

“Kingsland has been selected as it is perfectly positioned for our further investment in Auckland. It makes absolute sense for us to maintain a central city facility in order to offer our clients convenient service alongside our award winning print,“ said Andrew Durrans executive general manager for GEON NZ.

According to Durrans, staff retention and up-skilling opportunities were top priority during the transition with staff sent to Singapore for specialised digital print training.

Pictured: GEON's Kingsland site.

It has also extended training in new technology to many of its staff throughout the country, as expansions are made to its large format digital print capabilities with UV curable technology.

“Print has undergone a great change over the past decade, but through employing smart market strategy, embracing new technology and harnessing our brains trust, GEON is demonstrating real leadership in readiness for an industry re-emergence.” said Durrans.

Recent financing arrangements allow GEON to continue with growth plans in both Australia and NZ, in defiance of the overall industry response to a sluggish economic environment.

He says backers are 100 percent supportive of the companies NZ market development, as it has delivered year-on-year growth since 2008.