Get Schmart to win a $2,000 SMK training course

Time is running out for print marketers to book seats for PMP’s Schmart Marketing conference kicking off next week in Sydney and Melbourne. Register before the 19th to go into the draw for a two-day SMK training course worth $2,000. Click here to register.

Winners will be coached on how to develop an effective social media strategy using SMK’s ‘disseminate, engage, participate’ program. The training courses are created to minimise waste and maximise ROI, saving attendees both time and money.

PMP’s conference is designed to help marketers develop customer engagement and build lasting one-on-one relationships in a multichannel environment. SMK is a sponsor for the 2012 conference.

According to Richard Allely (pictured), CEO of PMP, the use of correct channels can ensure businesses survival in the downturn and put them on the front foot once more stable conditions return.

“Australian companies are starting to realise that it is now more important than ever to deliver successful marketing initiatives, as consumers look to cut back on spending during the global economic downturn.

“Businesses can see there is value for money in using online and social media channels to engage with consumers, with advertising spend on digital media channels expected to grow to around 15% in the next couple of years,” says Allely.

The two SMK training course winners from the first draw are Adam De Cata from Warner Bros Entertainment and Rebecca Angus from Readers Digest.

The conference will take place in Melbourne on 21 February at the Sofitel Hotel Melbourne, and in Sydney on 23 February at the Four Seasons Hotel.