Get smart at Schmart Marketing conference

30 March 2011

The Schmart Marketing Conference aims to impart marketing smarts from how to deliver the right message to the right person at the right time through to unleashing the power of Australia’s passion for social media.

The inaugural Conference, which takes place in Melbourne on April 4 and in Sydney on April 6 will bring together a host of international and national experts to provide best practice and insight on multi-channel marketing.

Graham Plant, executive general manager, PMP Limited said that the conference aims to demonstrate from those who know, the best way to integrate channels with compelling content.

“Everyone’s familiar with offline and online marketing and exploring social media, the real power comes from integration of channels and consistency of message; using the right channel and the right message to the right customer,” said Plant.

Speakers include: Jeffrey W. Hayzlett, celebrity CMO and author of The Mirror Test; Janine Allis, founder and director, Boost Juice Bars; Russel Howcroft, group CEO ANZ, Y&R Brands (Melbourne only); Todd Sampson, CEO of LEO BURNETT (Sydney only) and Amber McArthur, new media author, TV host and strategist.