Green guru calls for roll out recycled toilet paper

Founder of Wipe It Out, Aaron Fuller, reckons non-recycled toilet paper really stinks and is on a mission to sway major companies in removing it from their stores.

32-year-old Fuller was partaking in the great Australian past time of reading on the loo when an interesting fact caught his eye: 270,000 trees a day are cut down for toilet paper around the world. As a student at the Centre for Sustainable Leadership, he decided to use this as the basis of his project.

“It’s one of those things you don’t really think of when you get to aisle 14, and the more I looked into it the more I found out about energy and waste savings that can be achieved through buying recycled paper,” he told Print21.

“Toilet paper is a small thing which people buy all the time, but if we all buy recycled then we can make a huge difference.”

By 2014, Fuller hopes that 100 per cent of toilet paper is made of recycled paper. Already, he has managed to convert some pubs in their buying habits. “But the tipping point will be when one of the big organisations like Coles or Woolworths gets on board,” he said.

Fuller is currently in discussions with QANTAS to get the Australian airline to make the switch for its domestic flights. He admits that it can be easy to get bogged down in the lengthy decision-making process and has recently began advertising through Facebook to help drive awareness.

“The conversations have started,” Fuller said.