Green pages bring gold for Parallax Design

A sustainability report for Finsbury Green earns Adelaide design firm global recognition at London Designers and Art Directors Awards.

The South Australian company won in the Brochure and Catalogue category, Its entry, the 2009 Finsbury Green Sustainability Report (pictured) was selected out of 20,000 others and was awarded for its originality, strength of idea and strong visual impact.

Based on the premise of “making green normal, one page at a time”, each page was tinted green, becoming heavier at two per cent increments per spread, gradually turning the report from white to green.

Matthew Remphrey, creative director at Parallax Design, was excited that his company’s work was chosen amongst entries from designers around the globe. “The award recognised both imagination and technical application within our industry, so to have our design named as one of the best in the world is very exciting,” he said.

Rodney Wade, national environmental and technical manager at Finsbury Green, was pleased with the report’s design, which he believes is important for “the only genuine sustainability report in the industry.”

“We were delighted to work with Parallax; they came up with a fantastic concept,” he said. “The comments from our clients have been exceptional; we’re very proud of the publication and the design values that went into it.