Green paper guide is weight off buyers' shoulders

Choosing the right paper has never been harder in an age where every decision leaves an environmental footprint. Finsbury Green believes that it has taken care of this with the launch of its Green Paper Guide.

The manufacture of paper is the largest challenge facing the Australian print industry, according to environmental and technical manager, Rodney Wade. "Historically, paper and pulp production has been a dirty and polluting activity; however, over the past ten years the paper industry has changed dramatically throughout all parts of the world," he said.

"The most significant changes have been in pulp derived from sustainable, well-managed forests where trees are grown specifically for paper production."

Classifying different specialities as either 'good' or 'better', the guide aims to educate buyers about the best way to meet printing demands and help to conserve water, save energy, reduce greenhouse gas emissions and waste to landfill in the process.

Wade said that the interest in using FSC products meant that there was a considerable amount of viable paper to chose from. "Currently, the uptake of FSC paper is being driven very strongly by corporate Australia, which has been incredibly responsive to the use of sustainable paper," he said.

"Today, paper is made in many environmentally responsible forms."