GSP Print celebrating golden anniversary

GSP Print, the company responsible for printing ads for leading out-of-home advertising company JCDecaux, is marking 50 years of operation.

Over the past half century, GSP has won a reputation as a leading provider of high-quality, cost-effective printing and finishes for outdoor advertising in Australia. JCDecaux and GSP Print have been working together for 20 years.

The printing plant is based in Sydney’s Preston, although it originally opened in Adelaide. It began its operations producing paper billboards, and now prints 6000 billboard ads annually, along with around 200,000 signs for street furniture and transit advertising.

Its 40-strong team is also committed to the printing business, with many clocking up over a decade of service to the company.

JCDecaux Australia and New Zealand CEO Steve O’Connor said the company was proud to help GSP Print mark this important milestone.

“We have been lucky to work with GSP Print for many years, their longevity is a direct result of their service,” he said.

“The quality of GSP’s work and ability to adapt to an ever-changing environment has made them leaders in the printing industry. We are excited to see them continue to grow.”

Jose Sanz, head of production, transit and sustainability at JCDecaux said that despite the growing emergence of digital technology in out-of-home advertising, he believes static billboards have an important place in the advertising landscape.

“They are really one of the only mediums that give an advertiser a 100 per cent share of voice. And, with print technology continuing to produce sharper, high resolution images, they look great as well,” he said.