Hands-on judging for Pride In Print Awards

Judges get up close and personal to entries in this year’s Pride In Print Awards.

Matt Hall, one of the Digital Grand Format team of judges found that assessing the point-of-sale lingerie category was a particularly intimate experience.
“Closer inspection allowed us to appreciate the contours of the design,” he said. “We considered it a model entry.”

Judging hasn’t been all fun and games, however. According to Pride In Print awards manager, Sue Archbiald, entries were down this year due to a recession. Archibald said that of all categories, sheetfed entries were the most affected

Pictured: Matt Hall acquaints himself with the talent entered into this year's Pride In Print.

Archibald remains enthusiastic over the quality of work that has been entered.
“We have had a good range of companies, big and small, and a good geographic spread of entries,” she said.

“Given the consolidation of companies within the wider print industry, this is a good sign that Pride In Print is popular with the industry as a whole.”

She also pointed to a spurt of entries from the customers of print and packaging companies. “This is a very strong indication that the Pride In Print message is getting through to the print buyers, who themselves are conscious of the marketing exposure and endorsement of quality that comes with a Pride In Print award,” Archibald said.

“Entries from customers is a very welcome sign for the future.”