Heidelberg chief tells how to make money in print

He may refer to himself as ‘Rock Bottom’, but Heidelberg’s managing director, Andy Vels Jensen, will share some sage advice at GASAA’s upcoming panel, ‘Can You Still Make Money out of Print?’ in August.

GASAA’s Garry Knespal confirmed to Print21 that Vels Jensen had agreed to participate in the second panel, to be held at the Canarvon Golf Club in Lidcombe on 10 August. “We are very excited to have him on board as a speaker,” Knespal said.

“The format is informal and grassroots discussions and gives people a chance to talk on the floor.”

The discussion follows on from last week’s event, 'Print – Taking the Fight to Online', which drew a crowd of over 40 people. “It was a good evening,” said Knespal (pictured). “It gave us the chance to test the waters with this new Q and Q-style format.”

According to Knespal, the panel, which consisted of Ross Campbell, Circle Communications; Nathan Kable, Rawson Graphics; Simon Lane, Fuji Xerox and Guy Marco, Impress Printers was divided on the verdict of print versus online, with no direct conclusions drawn just yet.

“The jury is out on whether people want to read magazines online,” he said. “There is a general sense that people are getting immune to online, but we all know how to delete online marketing. Print needs to be able to measure its effectiveness more easily.”

A third seminar is already in the works for later this year. Knespal said that it would look at the idea of being more than a good printer. “It’s not good enough just to be a good printer, you might win awards but got to know how to run a business,” he said, “there’s a lot of failed businesses out there.”

Check the GASAA website for updates and more information.