Heidelberg says it will exhibit the digitized future of the print media industry, titled Simply Smart, at the drupa 2016 trade fair in Dusseldorf.
Heidelberg says it will exhibit the digitized future of the print media industry, titled Simply Smart, at the drupa 2016 trade fair in Dusseldorf.
“At its heart, this is about the pressing need for print shops to continuously improve their efficiency and respond to the global demands of end customers in ever faster and more flexible ways,” said Harald Weimer, member of the management board responsible for Heidelberg Services.
“To meet this need, print shops must determine how their business model can be digitized and involve their customers in this process," he said. "The highly flexible production of a growing number of personalized print products is, in itself, becoming a standard process. In the future, print shops will be embedded even more deeply into a digital supply chain with customers and suppliers, and will have to meet even greater expectations regarding additional services such as shipping and multimedia marketing.
Presented under the motto Simply Smart, the Heidelberg exhibits at drupa will showcase the digitized and industrially organized print shop as an essential element for successful business models in the future.
“Working with our partners, we want to offer futureproof products and services that help our customers to be successful,” said Weimer. “We believe that the integrated and networked print shop represents a trailblazing step for companies in our industry that want to move their businesses forward. By supplying automated processes and services, we are helping our customers to meet the demands that competitive print media production will face in the future.”
Heidelberg will be offering its customers a comprehensive overview of the digitized future of the printing industry both in Hall 1 in Düsseldorf and at the Print Media Centers at the Wiesloch-Walldorf site. At its booth in Hall 1, Heidelberg and its partners will be exhibiting integrated business models for commercial and packaging printing under Simply Smart. The focus will be on pioneering innovations for offset and digital printing, prepress, finishing, the workflow, and the associated services and consumables.
The trade fair activities in Wiesloch-Walldorf, meanwhile, will center on the broad Heidelberg portfolio. They are aimed primarily at customers who want to find out about the latest innovations, but also have varied needs in terms of productivity, automation, and capacity requirements.