Hobart printer brings mailing under one roof

Responding to customer request, Print Applied Technology installs a Pitney Bowes 6200 mail inserter to complete its mailing work inhouse.

According to general manager, Peter Johns, the latest investment came at the request of the Tasmanian general printer’s customers. He believes it is a logical step because it allows the company to maintain better quality control over production.

“We used to do the printing and finishing and subcontract that [mail inserting] work. By being able to do the insertion in house we keep control over the quality. We work to make sure that we can get the best rate through Australia Post when we mail it out.

“We have always been able to print envelopes and variable data on letters. But we never had the equipment to do the insertions,” he says.

Johns says the company is now looking into expanding its web-to-print service and a few other areas to diversify its sales and revenue. Print Applied Technology’s mailing division is currently only a small portion of the business, yet is a growth area it is hoping expand.