HP Indigo 5500 on show at AM International Open House

New 7-colour HP Indigo 5500 Digital Press goes on show at an Open House at AM International's Auckland showroom from 7 to 9 April.

The Open House comprises a series of private demonstrations held over the three days.
 
“These demonstrations are aimed at giving printers some quality time with the press and with HP and AM International personnel,” said Troy Wood, AM International's digital business manager.
 
Those attending the Open House will be able to see the HP Indigo technology up close, ask questions of the product experts in a one-on-one situation, discuss market opportunities for digital print and run their own files to road test the technology. 
 
“Even in today’s tough environment, pages printed on the NZ HP Indigo install base are growing at 50 per cent,” added Wood.
 
"Digital printing enables print buyers to order what they need now.  This is particularly relevant in the current trading climate where companies are looking to reduce costs and minimise wastage.”
 
Wood believes that the versatility of digital print gives printers the opportunity also to drive growth in new markets.  “Variable data is an ideal example.  The use of variable data – images, text and figures – is on the rise particularly in marketing campaigns where personalisation is a key differentiator.  HP Indigo digital presses make it possible to print high quality full colour variable data campaigns competitively and profitably.”
 
Rob West from HP Indigo will also be at the Open House events and encouraged members of the public to come along.  “The AM International Open House is the ideal opportunity for printers to see the HP Indigo 5500 in action and discover how including a digital offer to their existing business can enable them to drive growth,” he said.