HP has signed the biggest labels and packaging press deal in HP Indigo history with Rako-Group, a Europe-based label company with 13 production sites worldwide.
Rako has purchased two HP Indigo 20000 digital presses and nine HP Indigo WS6800 digital presses to build on Rako’s existing fleet of HP Indigo Digital Presses and expand its multi-press, multi-site labels and packaging digital offerings.
“For more than a decade we have used HP Indigo digital printing technology to bring value to our customers, which include many of the world’s leading brands,” said Adrian Tippenhauer, MD, Rako. “HP Indigo remains at the core of our digital strategy and we trust that these digital press additions will help us continue innovating and growing together in the future.”
Alon Bar-Shany, vice president and GM, HP Indigo., said the announcement marks a “monumental investment that further positions RAKO for growth and demonstrates the limitless possibilities with HP Indigo digital printing technology. Rako is one of the largest HP Indigo users in labels and packaging and we have worked closely together to help accelerate and expand its digital printing business.”
The HP Indigo WS6800 is the flagship model of the best-selling HP Indigo WS6000 series and features the new Color Automation Package, with an advanced color matching solution leveraging an inline spectrophotometer to quickly and easily match brand spot colors. Other recently unveiled HP Indigo WS6800 Digital Press features include a Fade Resistant ink set, the Michelman DP680 Primer for enhanced media versatility and lower cost of operation as well as new workflow and finishing integrations.
The HP Indigo 20000 won the 2014 InterTech Technology Award for Innovation and produces labels and flexible packaging. HP recently announced a new upgrade package for the HP Indigo 20000 that includes a new slitter, reinsertion capabilities and HP Indigo ElectroInk White formulated specifically for shrink sleeves.