Graphic display heavyweight Sumo Visual Group quadruples its turnarounds with its new HP Scitex FB 10000 industrial press. The Melbourne-based large-format specialist makes its latest investment to target the spike in short-run retail jobs and streamline the business.
After more than ten years servicing some of Australia's leading retail brands this marks the first HP press for Sumo Visual Group. According to national sales director Gary Fawcett, the 100% digital shop had been turning away work, due to volumes of customer demand and tight client turnarounds.
"We chose the HP Scitex FB10000 industrial press to reassure our clients that we can help them meet the tight deadlines crucial to the success of their campaigns. Our speed to market raises the bar in the industry as a whole," said Fawcett.
Fawcett claims that the HP Scitex has been generating turnaround times up to four times faster than the company's existing portfolio of digital printers. Since it hit the ground in December last year the new press has earned its stripes as the house workhorse delivering complete campaign solutions within two days, while still maintaining Sumo Visual Group's high expectations of print quality.
The HP Scitex FB10000 turns around 1000 B1 sheets (1500 x 3000 mm) in less than two hours. The high throughput and flexibility is a critical asset, with around 70% of Sumo Visual Group's customers in the retail space calling for frequent changes to marketing and in-store branding messages.
Fawcett says, "The HP Scitex FB10000 ticks all the boxes - incredibly high speed, power and throughput, plus great image quality."
Along with the press, Sumo Visual Group has also invested in new prepress software and cutting and finishing equipment, streamlining workflow and increasing efficiency for the business.