HP takes a shot at personalised National Geographic magazine

Readers choose their own cover of special edition National Geographic ‘Your Shot’ magazine.

The nature publication has enlisted HP Indigo digital printing solutions for the project that allows photography enthusiasts to order the collector’s edition online with a cover that features their own high-resolution photographic image.

Consolidated Graphics, a North American provider of print solutions, is using its HP Indigo digital presses to produce the covers, which are then bound to copies of the magazine. This project is part of Consolidated Graphics’ increasing focus on personalized digital print solutions, a reflection of the growing trend among magazine publishers.

VS Hariharan, vice president of graphic solutions business, HP imaging and printing group, Asia Pacific and Japan said that the personalised covers made the magazine even more compelling.

“The magazine’s decision to use HP Indigo technology for this print-on-demand customisable cover is a significant endorsement of the photo-quality imaging and advanced productivity the presses offer,” he said.

Available now, the collector’s edition publication features photographs from 150,000 images submitted by the public to the 'Your Shot' online feature, where readers can submit their photography for possible publication in National Geographic magazine. The National Geographic 'Your Shot' Collector’s Edition is the first special edition from National Geographic magazine devoted entirely to reader photography.