Industry campaign ramps up with a call for action

Sydney meeting issues a clarion call for companies and associations to commit support for printing and paper push-back crusade.

paper – part of every day, the APIA initiated campaign to promote and defend paper-based communication, briefed the industry in the GEON board room at Banksmeadow. Tim Woods, the convenor of the campaign, informed the assembled industry professionals of the progress the campaign has made in the past six months since its last Sydney meeting in October.

This includes setting up the website www.papereveryday.com.au, the creation of print support collateral and a number of high-profile engagements with industry detractors.

He reiterated the aims of the campaign – to promote and defend printing communication (not as originally proposed to ‘defend and promote’). He reminded everyone of the long-term nature of such a campaign as well as floating some potential ‘public good’ initiatives it could support.

In a detailed presentation he outlined three campaign options for the rest of the year, based on the amount of financial support the campaign can attract. The current campaign is based on the financial support APIA (Australian Paper Industry Association) has contributed but Bernard Cassell, chairman, appealed for other industry entities to come on board.

Representatives of Printing Industries, GASAA and GAMAA at the meeting promised to consider how they can work together to coordinate raising funds. Individual printing companies can join APIA and contribute $3,000, all of which will go towards the campaign.

Bernard Cassell said he was not concerned how the campaign was organised provided it attracted sufficient support. “We have got this up and running, but it doesn’t matter how the industry eventually wants it to run. As long as it does,” he said.

Questions about joining the campaign and making a financial contribution should be directed to Tim Woods twoods@fitzpatrickwoods.com.au

Pictured:
Tony Onsley, GM GEON northern region (centre) welcomed Tim Woods (left) and Bernard Cassell to the GEON boardroom at Banksmeadow.