Industry ripe for Just your type

Theo Pettaras utilised the full gamut of Digitalpress’ technical experience and equipment to produce a limited edition book ‘Just your type’, recently launched at the Paper Mill in Sydney.

According to Pettaras, the full house reception made for a successful launch. Industry representatives and Digitalpress’ own corporate clients turned out to see the book designed by designers for designers, including BJ Ball, Blue Star, QBE, Deloitte, and Commonwealth Bank.

“Our aim was to produce a book that was 100% digitally produced in-house by using every possible print process we could throw at it.

“We believe print should be tactile and engaging and we believe the book clearly demonstrates the capabilities of what you can do with beautiful design and an innovative and imaginative printing processes,” he says.

Pettaras notes that the book production proved technically difficult from the outset, requiring each page to be produced and embellished inhouse across all of his equipment. The project utilized the new capabilities of his Kodak Nexpress 3300, two Roland printers and a wide format Oce.

Pictured: Lindsay Smith (left) director of Eleven Eleven Design, next to Digitalpress' Theo Pettaras, Anthea Hobbs and Sally Crawford from Perpetual, and Estelle Pigot from Eleven Eleven.


Digitalpress took full advantage of its new Nexpress, using the dimensional dry ink technology for raised print and Matt fuser technology to print CMYK with light black, red, blue and green.

Almost half of the staff was involved over the six-month print job to complete all 500 books. On top of that, over 60 hours of printing was required to print 200 invites for the launch, nearly 20 minutes apiece.

Even after all that effort, the word ‘collaboration’ was misspelt on all the invites. Pettaras reflects that a quick recovery utilizing intelligent Print Recognition (iPR) codes gave the impression that the error was all in good humour to showcase the new technology.