Innovate '05 packs 'em in
Innovate '05 is designed to assist printers, creative designers and marketers in offering their customers a full spectrum of cross-media communication services, preparing attendees for the fresh business opportunities offered by digital print like shorter runs, print-on-demand and variable data.
A number of industry professionals presented at the Sydney show yesterday. Keynote speaker I.O. Technologies founder Eric R. Kenly imparted some of the wisdom gained from providing digital solutions to the big guns of graphic arts, including Canon, Kodak and Fuji Xerox. Ian Pulrang from EFI spoke on the benefits of incorporating CIM into business workflows, while Creo's Alan Tam spoke on the ways in which both offset and digital can be integrated into a commercial print environment.
Speaking to Print 21, Eric Kenly (pictured right) warned printers not to get caught up in the excitement surrounding digital technology, emphasising the importance of defining what your business's core strengths are and finding the right technology to support these strengths.
“Don't believe the hype,” Kenly says. “In order to reap the most benefits out of the opportunities offered by digital, businesses need to take a look around at what is out there to find the digital solution that plays most effectively to the strengths of their organisation.”
Speaking to Print 21, Eric Kenly (pictured right) warned printers not to get caught up in the excitement surrounding digital technology, emphasising the importance of defining what your business's core strengths are and finding the right technology to support these strengths.