Integrated Mailing Services kicks a goal at international PIXI awards

A transpromo piece for St Kilda Football Club earned Melbourne-based Integrated Mailing Services first place at this year’s PIXI awards.

Announced yesterday at Fuji Xerox’s Innovate conference in Sydney, the PIXI (Printing Innovation with Xerox Imaging) awards celebrate the best in digital printing within the Asia-Pacific region.

Tony Revell, chief executive officer, told Print21 that winning a PIXI award two years in a row, (last year it came first in the direct marketing category for a Collingwood Football Club piece) was great recognition for the company.

“A lot of hard work and innovation went into this entry,” he said.

Pictured: Tony Revell with Integrated Mailing Services general manager, Michelle Lane.

The company produced a personalised mail campaign for St Kilda Football Club which was sent to 50,000 people, including both members and potential prospects. The piece was printed on a Xerox iGen 4 press with the use of XMPie software.

“The quality of the iGen is perfect, and the power of XMPie is equally as important,” Revell added.

 Transpromo may have been slow to take off in Australia, but Revell believes it is a powerful form of communication.

 “You need to have a good story to tell and be relevant in your offer,” he said. “This [award] is a lesson in the value of adding innovation to mail. Winning the award great for clubs like St Kilda who believe in what’s possible and have got results.”

Second-place winners included:

Category: Brochures and Cataolgues

Winners: Good Crowd; Designline

Category: Multipiece

Winner: Salmat

Category: Productions

Winner: Digital Logic

Category: Transpromo

Winner: eLetter, Australia Post

Pictured: (l-r) David Francis of Good Crowd; Frank Forgione of Australia Post, Christopher Miller of Salmat, Michelle Lane and Tony Revell of  Integrated Mailing Services and Jamie Haimes of Design Line