Melbourne marketing services provider Intertype has installed a new Fuji Xerox Iridesse, the first in the world with the Color-Logic special effects software.
The new Iridesse joins a company that was founded in 2004 and has enjoyed successive organic growth every year since then. It offers a suite of services including print, mobile marketing, video marketing, publishing, marketing and sales automation systems, to clients around Australia, and increasingly overseas. . Ian Bosler, Intertype CEO, said, "We do things differently, we are innovators, print disruptors."
The new six-colour Iridesse provides a range of effects in addition to CMYK in one pass. Bosler said: "Australian customers are beginning to measure advertising effectiveness by tracking the return on investment of their marketing campaigns.
"They particularly like the metallic special effects we are able to produce using the Color-Logic process on our new Fuji Xerox Iridesse. Our use of Color-Logic has yielded many new projects from existing clients, and is garnering new clients as well.
"With the software we underprint the metallics, and as it works with Adobe InDesign we can Photoshop multiple effects. We want to make our customers' marketing collaterol pop. The mettalic effect really works, for instance with image sof cars, or make-up."
The new Iridesse replaces a Fuji Xerox 1000i, which also had the Color Logic software. Bosler said, "The metallic brilliance on the Iridesse is outstanding, and there is more reflectance. The ability of Iridesse to print digital white is also appealing to us. Functions such as the banner sheet 1.2m long printing are also really working for us. We have also specified it with inline booklet making with square backed saddle stitching."
Color-Logic director of sales and marketing Mark Geeves said: "Color-Logic is fast becoming the preferred process of Iridesse press users around the world. Intertype previously used Color-Logic on a Fuji Xerox Color 1000i, press, so the transition to their new Fuji Xerox Iridesse was effortless. The company is finding many customers for their metallic print offerings."
Color-Logic says it provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results.