Ipex reaches out to India in 2007

The show will take place at the India Expo Centre between October 24-27 next year and organisers IIR Exhibitions claim it will cover every aspect of graphic arts production including pre-press, press technology, digital print, post-press, converting, packaging, consumables and used machinery.

With a population of 1.1 billion the developing economy of India is becoming a massive market for print, and IIR Exhibitions claim that now is the time for suppliers to look at entering the country’s growing industry.

“With rapid, sustained economic growth, a domestic market that is hungry for innovation and import duties likely to be removed by the end of 2007, there has never been a better time for suppliers to get a firm foothold in this dynamic market,” it says in a statement from IIR Exhibitions.

“Ipex South Asia will enable participating companies to generate direct sales, promote their brand, do invaluable networking and set up robust regional sales and distribution channels.”

The India Expo Centre was opened recently in Noida and was chosen because of its easy access to both New Delhi’s business district and the Indira Gandhi International Airport. The organisers hope to stage the event every two years so it falls between Drupa and Ipex in the UK.

A pan-regional marketing campaign will be rolled out between now and October next year to attract visitors, free of charge, from right across India as well as Pakistan, Nepal, Bangladesh and Sri Lanka. Senior buyers will also be targeted from markets like the UAE, CIS countries and East Africa.

IIR Exhibitions has emphasised that Ipex South Asia will feature the same transparent organisational processes, registration control and integrated marketing campaign you would see at any other major European exhibition.

Companies wishing to find out more information and book space at the event should contact Trevor Crawford via email at tcrawford@iirx.co.uk.