New blood for the industry is a priority on everybody's agenda these days, and Ipex is no exception. On Saturday March 29, students from schools, colleges and universities are getting a baptism of print, at the World Print Summit theatre for the official Ipex 2014 'Youth Day'.
The event will cover presentations and practical workshops, career advice for students and a guided tour of the show-floor itself. Special sessions will be run across a range of issues from the versatility of print to the role of print in the modern multi-channel marketing mix. Presentations will feature input from well-known industry figures, John Charnock from Print International Research, documobi founder Peter Lancaster and Talking Print co-founder David Hyams, as well as young printing pioneers Robin Harrison, of t-shirt screen-printer OurKid Apparel, Sarah McLeod, designer behind luxury scarf label NANUKK, and Alex Pink, CEO of Eat Cake Media.
Ruth Clougherty, content producer for Ipex 2014 World Print Summit and Youth Day, said, "The Youth Day is aimed at any young student who are thinking about a future career in print, communications or graphic design. We've worked with a number of organisations - including The Prince's Trust, British Printing Industries Federation (BPIF), Shine School Media Awards and Printing Charity to name but a few - to develop a day that is engaging, insightful and of course fun."
Students will meet with key exhibitors and participate in t-shirt screen printing and interactive print workshops. There is also a 'Print is Big' treasure hunt scheduled for the chance to win an iPad with pioneering software that brings print to life and "Year's Worth of Mentoring" provided by Patrick Martell, CEO of St Ives. Kathy Woodward, CEO of BPIF, if delighted to be working on the event with Ipex.
"For most people around the world, print provides the colour in everyday life, and its benefits are endless. This day will no doubt inspire the young attendees to pursue a career in an industry that not only possesses a great history, but on that promises to have a great future too," she said.