IpexTV coming soon to a screen near you

Organisers of Ipex look beyond print to promote next year’s trade show.

Starting this month, the Ipex team will upload regular video-blogs to communicate news about Ipex 2010 initiatives, visitor and exhibitor updates as well as broadcast short interviews with prominent industry figures.

In a push to be innovative, organisers say that they are challenging the international print community to use their mobile phones, digital video cameras or webcams to tell them about their objectives for visiting Ipex, expectations of the upcoming event or general thoughts about the show. Anyone interested in participating should go to www.ipex.org/meanstoyou to find out more.

The most creative videos will be posted on the Ipex website so peers will be able to comment and vote on the clips. Videos with the most votes will be put to a final and the winner will receive a VIP Ipex experience.

Nick Craig Waller, Ipex 2010’s marketing director believes that the channel will allow greater interactivity for exhibitors and visitors to the show. “From choice, innovation, knowledge to business opportunities, Ipex means a lot of different things to different people. While there is a fun element to IpexTV, there is also a more serious message here,” he said.

“For the success of Ipex, it is absolutely crucial that we keep our ears to the ground and communicate as much feedback from all our stakeholders with regards to the event. Ipex TV is another vehicle to achieve exactly that by encouraging greater communication throughout the industry.”

The Ipex team has already begun to embrace various social media platforms including building online communities on LinkedIn, Facebook and Twitter where their dedicated groups discuss Ipex-related questions.

“It’s only appropriate that we should embrace technology in the run up to the show which will further allow us to keep an open dialogue with as many international groups in the industry as possible,” Waller said.