Theo Pettaras launches ‘My Little Photobook’ to drive printing from wherever people are capturing images.
Designed to allow full-size photo books of over 20 photos to be assembled on the go, the App is a significant development for the Surry Hills digital printer. Using a Kodak Nexpress 3300 and BJ Ball Silk Matt paper the photos are produced onsite to the highest quality. A delivery time of five days in Australia means there is a ready sense of immediacy to the album.
According to Pettaras, the App was approved by Apple over the weekend and launched straight away. He says Digitalpress is already fielding orders from overseas, highlighting the global reach of Apps.
“Most of the word is coming from our social media, through Facebook and Instagram. We’re not expecting groundbreaking numbers, but everyone seems to like it,” he said.
‘My Little Photobook’ came about as a joint venture between Pettaras and Melbourne-based IT and prepress professional, Tim Lucke, who approached Digitalpress six months ago with the idea of working together. Pettaras at the time was just discovering how complex the task of getting an App accepted by Apple and was grateful for the offer. “Printers are not generally technically savvy in that way. I was happy to be able to build on a good foundation,” he said.
He identifies weddings, corporate events and parties as likely places where people will put together a photo book with their friends. An opening offer of 20% off will undoubtedly pique a lot of interest.
Download the App here. And visit www.mylittlephotobook.com