On the eve of its planned listing on the ASX, IVE Group has announced a major deal with fast food giant McDonalds.
IVE has been named the Print, Point of Sale and Visual Merchandising Display supply partner for McDonald’s Australia. Under the agreement, IVE’s Managed Solutions division IVEO will manage the production, warehousing, kitting and distribution of display and operational materials for McDonald’s 940-strong restaurant network. Additionally, IVEO will manage production of materials for McDonald’s training programs Australia-wide.
“We are incredibly excited to partner with such an iconic brand,” said Glen Draper, IVEO chief executive. “IVE’s diverse offering, manufacturing capability and speed to market makes the company an excellent fit for McDonald’s current and emerging requirements. IVEO will oversee the partnership, providing McDonald’s with a seamless end-to-end experience.
“We look forward to helping McDonald’s connect with existing and new customers as their business continues to grow in the Australian market. The Create Your Taste roll-out has revolutionised the way that they engage with their customers and we’re very excited by the opportunities that presents.”
“Continued growth and investment in our business will also create opportunities to add further value for McDonald’s over the years ahead,” said Draper.
IVE Group is due to launch on the ASX tomorrow morning.