Industry leaders PMP and IVE Group’s Franklin Web took home major awards at the 26th annual Australasian Catalogue Association (ACA) awards event held at the Melbourne Exhibition Centre.
With a record attendance of 734 guests, the room was filled with retailers, creatives, agencies, printers and distributors.
“The ACA awards night showcases the best our industry has to offer and, together in one room, we all recognise we are really working in one industry,” said ACA CEO Kellie Northwood. “These awards are part of our plan to remain committed to working with our partners, retailers and agencies, to continue delivering powerful, agile and responsive print marketing campaigns that form a solid foundation to the overall campaigns being executed.”
Franklin Web (an IVE business) printed Boating, Camping and Fishing’s ‘Camp Couture’ – The Winter Fashion Collection catalogue that took home the Judge’s Choice award and the Catalogue Retailer of the Year – over 3.5m award.
PMP Limited printed both David Jones' AW17 Brand Book Two - winner of the Catalogue Retailer of the Year - up to 1.5m - and Myer’s Remember When catalogue – winner of the ‘up to 3.5m’ category.
Other printers who took home awards included:
Printgraphics for the Nali catalogue ‘New Australian Design Catalogue’ in the Home category for ‘Furniture, Bedding and Manchester’;
Finsbury Green for Officeworks’ ‘Little ones now have a bigger and better range to learn with’ in the B2C category ‘Office Supplies’;
and Rawson Print Co for Defence Housing Australia’s ‘Arkadia’ in the B2C category ‘Real Estate and Property’.
“These awards are a testament to the strength and adaptability of the print industry, said Phil Taylor, CEO Franklin WEB. “We love the ACA Awards and enjoy being part this event filled with our customers and industry colleagues.”
ACA deputy chairman and CEO, Digital and Distribution, PMP Limited, Kevin Slaven, said: “New approaches are being implemented such as embracing digital technologies to work alongside print. Brands are turning towards personalising their content, introducing customised pagination and targeted circulation to build membership, retain loyalty and increase the Path to Purchase journey among consumers. This is a new era of campaigning and we are all learning the important role print will play in the mix.”
Major Australasian Catalogue Awards Winners and Finalists:
Agency of the Year (Sponsored by Fairfax Media) Winner TBWA Sydney & Maud / PMP Limited Finalists Clemenger BBDO, AJF Partnership, and Plump + Spry
Best Young Designer (Sponsored by Sierra Delta and PMP Limited) Winners Zoran Serovski and Kathrina Mabilangan of Chemist Warehouse / Franklin WEB (an IVE business) Finalists Kate Cochrane of Kmart, Emma Borlase of Target, and Jasmine Holm of TBWA Sydney & Maud
Best Young Talent (sponsored by Stora Enso) Winner Leah Mammoliti of Redhanded / PMP Limited Finalists Natalie McAdam of Kmart, Genevieve Blackman of Dan Murphy’s and Hannah Toole of Target
Judge’s Choice (sponsored by PMP Limited) Winner BCF – Boating, Camping and Fishing – ‘Camp Couture’ produced by Clemenger BBDO / Franklin WEB (an IVE business) Finalists Kathmandu – ‘The Summit’ produced by Kathmandu In-House Team / Franklin WEB (an IVE business) The Kitchens – ‘The Kitchens Autumn 2017’ produced by Plump + Spry / PMP Limited Kidstuff – ‘Play Summer/Autumn 2017’ produced by Born and Raised / Misc.
Catalogue Retailer of the Year – up to 1.5m (sponsored by Norske Skog) Winner David Jones – ‘AW17 Brand Book Two’ produced by TBWA Sydney & Maud / PMP Limited Finalists Myer – ‘Remember When’ produced by Clemenger BBDO / PMP Limited BCF – Boating, Camping and Fishing - ‘Camp Couture’ produced by Clemenger BBDO and BCF In-House Team / Franklin WEB (an IVE business) Kathmandu – ‘The Summit’ produced by Kathmandu In-House Team / Franklin WEB (an IVE business)
Catalogue Retailer of the Year – up to 3.5m (sponsored by Norske Skog) Winner Myer – ‘Remember When’ produced by Clemenger BBDO / PMP Limited Finalists Officeworks – ‘Inspire Their Imagination’ produced by AJF Partnership / PMP Limited Harvey Norman – ‘It’s All For Mum’ produced by GP Advertising / PMP Limited Domayne – ‘The Outdoor Collection’ produced by GP Advertising / PMP Limited
Catalogue Retailer of the Year – over 3.5m (sponsored by Norske Skog) Winner BCF – Boating, Camping and Fishing – ‘Camp Couture’ produced by Clemenger BBDO / Franklin WEB (an IVE business) Finalists Kathmandu – ‘The Summit’ produced by Kathmandu In-House Team / Franklin WEB (an IVE business) The Kitchens – ‘The Kitchens Autumn 2017’ produced by Plump + Spry / PMP Limited Kidstuff ‘Play Summer/Autumn 2017’ produced by Born and Raised / Misc.
For a full listing of Winners and Finalists go to www.catalogue.asn.au/awards