Jenrite joins HP in New Zealand expansion

Large format digital print, Jenrite, partners up with HP.

Prior to the appointment of Jenrite, Digital Vision was the sole channel partner in New Zealand for HP Scitex industrial and commercial products and shared with Jenrite the HP Designjet range including the HP Designjet printers with HP Latex Ink Technology.

Shane Lucas, director of HP Graphic Arts South Pacific, said that Digital Vision will still work in conjunction with the company. “Our long-term relationship continues with Digital Vision who will maintain focus in the industrial and commercial signage markets with its portfolio of HP Scitex and HP Designjet products. Jenrite will concentrate on the commercial graphic and signage sector where it has a solid national presence,” he said.

With origins in laminating, 20-year-old New Zealand owned Jenrite expanded into the large format digital print market in 2004 providing a range of solutions and consumables to its commercial customer base.

Jenrite director, Steven Kemp, (pictured) said the inclusion of the HP Scitex and HP Designjet commercial products would expand the company’s offering enabling Jenrite “to capitalise on our success with the new HP Designjet L25500 latex inks printer and allow a return to the flatbed market.”

Lucas believes that the two companies will both work to increase HP’s reputation in New Zealand. “Jenrite’s appointment, together with Digital Vision, strengthens our channel presence in the New Zealand market and expands the product portfolio our channel partners can offer to their customers maintaining HP’s position as the only end-to-end digital printing solutions provider in the market,” he said.