Jet working double-time to meet FMCG demand

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The rush to buy supermarket products has seen demand for Jet Technolgies' label and packaging materials for FMCG goods skyrocket by 500 per cent.

Bringing innovation to market: Jack Malki, director, Jet Technologies.
Meeting market demand: Jack Malki, director, Jet Technologies.

“Jet Technologies has scaled up our operations significantly, with distribution volumes increasing to 500 per cent of what our usual monthly volume of goods sent to customers is,” Jack Malki, director of Jet Technologies, said.

“During this high demand period, we have continued to meet demand so our clients can continue to respond to the needs of their FMCG customers. This is a feat particularly challenging to achieve considering our printing and packaging goods are sourced from overseas markets, many of which have been heavily affected by Covid-19.”

Jet Technologies’ recently launched new Melbourne hub has been instrumental in supporting key customers in Victoria, including Rapid Labels, which supplies label and flexible packaging to many Australian FMCG companies in both the food and beverage, and the nutraceutical markets.

Throughout the period of high demand, the company has been able to maintain supply to clients, such as Rapid Labels, with its new Melbourne hub coming on stream just in time.The sudden increase in demand from the FMCG market has resulted in suppliers working double-time to produce high volumes of product labels within strict deadlines.

David Power, managing director of Rapid Labels said, “This sudden spike in demand from consumers has led to our customers, particularly those in the FMCG market, being put under a lot of pressure to increase their product throughput, and we have had to rise to the challenge of meeting this increased demand.

"Jet Technologies has supported us to meet this challenge, and we have been able to rapidly ramp up and turn around a substantially higher volume of labels and flexible packaging in a much shorter time frame than usual.”

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