Jumbo building wrap for Boeing snatches world record
The factory is home to the manufacturing of the 747, 767, 777 and 787 planes and has itself been recognised by the Guinness World Records as the largest building in the world by volume. The 'Dream of Flight' mural covers all six doors on the south side of the building that are 25 meters high and between 91 to 107 meters wide, about the length of a Rugby League field.
The mural was designed by London agency Fitch Design Consultants with the aim of portraying the excitement of flying and to capture the company's enthusiasm for the aerospace industry.
Jeff Robinson, brand marketing director at Boeing Commercial Airplanes, says the graphic offers the factory a refreshing new look and is a great way for the company to celebrate its passion for flight.
“This is an impressive graphic that matches our remarkable air planes and product line,” says Robinson.
The mural consists of one-metre by 18-metre sheets. It took more than five months to install, largely because of difficult weather conditions that including 27 straight days of rain throughout December and January.
Seattle company SuperGraphics printed the mural on three Scotchprint 2000 digital printers. It was printed in 1.27 wide x 17 metre long strips with an image quality of 25dpi, and even at that resolution the files were two gigs per door. The company rented a full basketball court to inspect the graphics and installed them with a hydraulic 'snorkel'.
3M manufactured the pressure-sensitive graphic film and other products used in the design, effectively taking its use of graphic films to wrap vehicles and buildings to the next level.
The Guinness Book of Records entry reads: “The largest digital graphic, produced by 3M and designed by SuperGraphics, measures over 3,048 metres and has been featured on the six bay doors on the assembly building of The Boeing Company in Everett, Washington, USA since the 15 February 2006.”
Jeff Robinson, brand marketing director at Boeing Commercial Airplanes, says the graphic offers the factory a refreshing new look and is a great way for the company to celebrate its passion for flight.
Seattle company SuperGraphics printed the mural on three Scotchprint 2000 digital printers. It was printed in 1.27 wide x 17 metre long strips with an image quality of 25dpi, and even at that resolution the files were two gigs per door. The company rented a full basketball court to inspect the graphics and installed them with a hydraulic 'snorkel'.