Konica Minolta will be supporting charity partner Breast Cancer Network Australia, by matching donations, to help raise $55,000 during the 55 Hours of Giving campaign, which runs from 8am today until 3pm on Friday.
Every day this year 55 Australians will be told they have breast cancer, which means 20,000 more women and 170 more men will be diagnosed with the disease in 2020, according to Breast Cancer Network Australia (BCNA).
While Covid-19 has increased the need for BCNA’s services and support, many of BCNA’s fundraising events and activities have had to be cancelled or postponed. The charity is relying more heavily than usual on the generosity of partners and the community to provide additional support and resources for Australians living with breast cancer, their families and friends.
To assist the cause, this year Konica Minolta will support BCNA’s 55 Hours of Giving campaign by matching all public donations over a 55-hour period to double the impact of the campaign.
The 55 Hours of Giving campaign will run from 8.00 am AEST 24 June to 3.00 pm AEST 26 June, and Print21 readers can click here to double your donation during that time.
Additional resources supplied by BCNA this year so far have included:
· extending BCNA’s helpline hours to 7 days a week, as required
· ensuring up-to-date, accurate information is available on the My Journey online tool
· producing a special COVID-19 podcast series.
Konica Minolta has supported BCNA since 2013, through annual fundraising campaigns, employee matched giving, fundraising, volunteering and in-kind support.
Shane Blandford, chief marketing and innovation officer, Konica Minolta, said, “Most people have been affected by breast cancer in one way or another, as a survivor, friend or family member, and we are proud to help BCNA provide the information, care and support when it’s most needed.”