Konica Minolta tees off with golf sponsorship

The Konica Minolta team prove that they're good sports by sponsoring this year's Mastercard Masters golfing event.

"This new collaboration promises to be an exciting direction for Konica Minolta," said John Venett, national marketing manager. "It will be realised through the implementation of major event sponsorship, branding, online and creative media campaigns, as well as national branding."

Venett said that the sponsorship reflected the belief that golfers and printers both share similar traits and attributes. "The Konica Minolta brand is committed to producing innovative products that champion revolutionary design and shares a clear synergy with golfers worldwide, who demonstrate knowledge, enthusiasm, consistency and commitment to perfection," he said.

This year's Mastercard Masters golf event takes place from 22-25 November.