Queensland based printing company Label Power has become one of the first in the region to introduce the HP Indigo Digital Label Press and Digicon Label Finishing Line.
After investigating all current print technologies, Label Power decided to invest in a HP Indigo digital press and Digicon finishing line to take care of its customers needs.
James Malone (pictured), managing director for Label Power, says “we asked our clients the following question: what do you need from your label supplier so you can stay ahead in today’s competitive market? It turned out they need much more than the conventional label printer can offer – Things like quick turnaround, better quality, no minimum quantities, multiple varieties, textured, metallic and clear label stocks, pre-production proofing, no plate costs.”
With the new label press and label finishing line Label Power’s customers can benefit from short-run label. Before installing the HP Indigo, Label Power ran its short-run jobs on flexographic presses. However, these sorts of jobs were not always economically viable as the time taken to mount the plates, set them up and then to clean down afterwards, often made the whole process costly. Instead, with the HP Indigo Digital Label Press, no plates are needed, which means a speedier and cost effective service.
“The HP Indigo prints at up to 230 line screen, compared to most traditional flexographic presses that print at 133-150 line screen," says Malone. "This means that we can print labels with perfect registration and photographic quality. The image detail and the colour that you get on the labels are just splendid. On top of that, we can now offer a two three day turn-around after artwork approval and variable data printing options. For instance we can print 500 labels and every label can have different data.”
Label Power’s HP Indigo label press and Digicon label finishing line supports the industry’s widest range of media for digital printing including clear and silver synthetic stocks, textured and speciality stocks. The HP Indigo digital print can be finished with a wide range of varnishes, laminates and hot foil stamping embellishments.
“These features are of great benefit for many of our customers in the wine, beer, food, cosmetic, and chemical industry," says Malone. "For example, we recently printed full colour synthetic food supplement label for a manufacturer who wanted to see a mock up of the label on tubs of the actual product before going to print, we were able to print proof labels on the actual stock for testing and approval before starting the full production run. The labels were also over-laminated, creating a glossy finish that is durable and waterproof to withstand scuffing and moisture.”