Letters, feedback, get it off your chest: 21 July 2010

APIA’s paper – part of every day life campaign gets one reader thinking about how we can all work to promote, and save, the industry.

Re: Paper campaign kick starts action against email footers
How about we turn this good idea into a great idea that all printers can embrace.
 
First of all, if you are one of the guilty who have been emailing your own invoices – stop doing it! And rather than sending out plain paper invoices – preprint them.
 
I know this isn’t rocket science, but if we don’t advocate our own product then why should our clients buy it? (Before you start, ours is fully pre-printed in four-colour process).
 
With the paper – part of every day life program how about you design a simple dl flyer that has three short factual bullet points, supporting the argument, or at least gets individuals and businesses to challenge their current thinking on this issue.
 
This could be a downloadable PDF that printers can access once they have registered to support the program. There could obviously be a whole sweet of collateral that could follow, but let’s start somewhere that gets the message out there
 
As printers we can send these out with our printed voices to our clients. We would do it and who wouldn’t as it’s only to our benefit as an industry.
 
Another vehicle could be by utilising the local business chambers of commerce by supplying printed the same printed dls for their monthly enveloped direct mail that goes directly to their members and also local businesses.
 
For example, I am a member of the Sydney Hills Business Chamber, and each month they send out an addressed envelope to over 3000 businesses. The cost is only $297 for members to insert 3000 dls into the data-addressed envelope. What a great way to get your message out and it’s then espousing printing and direct mail
 
This same idea could be taken to the state chamber of commerce to see if similar opportunities exist.
 
For too long we have waited for a vehicle to get our message out and to remain relevant in the modern-day communications jungle. Some could say this is 10 years too late, but at least it’s something and I think we should embrace it and be active participants in this cause to the level each or our individual businesses can do, because the alternative is bloody ordinary.
 
For the good of the industry,
 
Richard Holland

Sounds a lot like saying: not all kinds of smoking is wrong.

Romano Studer

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Re: New awards push for innovation in digital print
It's about time someone started an attempt to recognise print as a communication medium.

Let's hope this one is free of political influence.
Bob Armstrong