Letters, feedback, get it off your chest - 22 November 07
What readers had to say about last week's news.
Dear Editor,
Re: Blue Star makes its way to Queensland
More big players and fire power ... big deal. I think all that these multinational companies do is lose sight of the real customer. Go ahead make our day ...
Brian Owen
Sales Manager
Fast Proof Press
Dear Editor,
Re: Junk mail sticker must be trashed, says Printing Industries
I have to agree with the initiative. Unsolicited junk mail is no different to unwanted email spam, or telemarketers, except two doesn't end up as a pile of printed brochures that go straight into the recycling bin.
What's interesting here is that the sticker would no doubt be subject to the acceptance of the owner of the letter box. The article does not say that the sticker is compulsory, so it's a matter of choice.
Just for fun, I weighed a single weeks worth of junk mail and it came to a stagger 3.2kg. This all went straight to the recycling bin.
I guess as a consumer of information, I seek it and don't like it dumped on my doorstep. If the industry body wasn't a print industry body, would they take a different view of this problem?
As to whether the printed material actually makes it into recycling when it is no longer current is a separate issue.
Fraser Crozier
Pacific Magazines
Dear Editor,
Dear Editor,
Re: Junk mail sticker must be trashed, says Printing Industries
While this initiative will impact unaddressed mail print volume, I'm not convinced that it's a bad thing. If a consumer doesn't want to be contacted, then you shouldn't waste your time stuffing their mailboxes. Rather, marketers need put a little more effort into understanding their audience and focus their DM budget on personalised, targeted, relevant direct mail, which has a significantly higher response rate compared with unaddressed mail. I suggest an appropriate response for the Printing Industries is to circulate 'Junk Mail Please' stickers to Mosman residents, so walkers can identify households where unaddressed mail will get cut-through.
Regards,
Eliot Harper
Fuji Xerox Australia
Dear Editor,
Re: Figuring out the 457 – Print 21 magazine article
I would like to add a comment to the article written on the 457 visa and it's benefits.
After finding Sean Schickerling for IPC there was at least a nine-week period in which proceedings unfolded and Sean's transition was almost seamless from the day I first screened him to the date of his placement.
I have successfully recruited several print roles with overseas candidates this year using a 457 visa application and the Sean and Industrial Printing drive was the smoothest. I'd like to recommend that research is comprehensively undertaken before plunging head first into the unknown. If things fall through it's best that it does so in the early stages.
Best Regards,
William Morris
Print Division Manager
Command