Letters, feedback, get it off your chest: 22 October 2008
Readers have their say over recent news.
Re: Battle of the eco brands: Print 21 magazine article
I read your article with keen interest, that although being an advocate for FSC and PEFC these along with ISO aren't the only things to be considered.
You rightly stated that these are just two areas, Fiber sourcing and an environmental starting point on manufacturing. These however do not encompass the full picture and are only based within their own merits no matter how good (or bad they are) and the industry does need a solid basis which these perform to a certain level.
A current project of mine is developing a rating system that captures cradle to grave of a printed piece. Although not to be used to certify a printer will give the "FULL Picture" to the print buyer without getting overwhelmed in what I call the current "environmental acronym hype"
I still see a trend both here and talking to my colleagues overseas that although the industry is doing a relatively good PR job it isn't guaranteeing sales, print buyers are simply requesting FSC material but at the same time cutting back on print. A typical example of this is Telstra who specify FSC sent out a letter to their customers stating something along the lines of ... Create less paperwork by cutting down less trees ...
As an industry we need to get the message across that we are a viable sustainable industry and we're here to stay. Urban Fresh will start a series of seminars in February 2009 addressing these pressing issues for both the Print and Paper Seller and the Print Buyer.
In conclusion in a perfect world, margins would be high and overheads low, everyone would love their job and got paid what they deserved AND we would do all things good for the environment because we wanted to.
Kristina Holdorf
Environmental Print Consultant
Re: Pack up your troubles at NSW Print Excellence awards
Congratulations on a great job covering the events of our big industry night.
Peachy attended and we had a very enjoyable night as one of the small guys amongst the big guns of NSW printers.
I'm a little confused with the Armstrong entries and awards as they are an agency aren't they not a printer?
Also I must admit I was a little disappointed not to read in your article a mention of Peachy's success in the small business category: Gold / Silver and joint Silver plus Bronze, especially as the host mentioned that the small business made up 80% of business in Australia.
Yes it's true to say you can't please everyone all the time but please don't take this a whinge more of an observation.
Gary Gorman
Sales director
Peachy Print
Re: FedEx Kinko's closes Australian stores
F***ing hooray. Kinko's was really cheapening and dissolving the standards in the print industry. Goodbye.
Justin May