LithoTechnics and Prism integrate in new deal

The future of printing is all about integration, according to LithoTechnics, the developer of Metrix, which hopes to leverage on this by signing a distribution agreement with Prism Group Holdings.

The agreement sees Prism selling and supporting all of Metrix's product line worldwide, on both Mac OS X and Windows platforms. Kathy Mitchell, Australasian general manager for Prism, said that the company's long-time relationship with Rohan Holt of LithoTechnics, contributed to the deal.

"[We] have always been impressed with the sophistication of his products and passion for the industry," she said.

"This agreement will allow Prism to deliver an expanded integrated solution to our mutual clients that builds upon the standard JDF integration. The printing industry is asking for these simple sophisticated tools that deliver a new level of automation. The agreement ... will allow us to continue to be at the leading edge of production automation."

Rohan Holt, (pictured) president of LithoTechnics, agreed that the synergies between both groups placed them in a strong position for the future. "It makes sense for us to collaborate technology-wise and push the levels of integration," he said.

"Now, we can take it to whole new levels and ten years from now, printers will be very different."